#urbanana AReal

#urbanana AReal Project

Discovery | Inspiration | People

Visit the urbanana AReal yourself and bring works of art to life!

What happens when the analogue and digital art merge? This was the question asked by the creators of the Places_Virtual Reality Festival. 2020 was the year of its second remarkable edition, which took place in Gelsenkirchen, in the middle of the Ruhr Based on this question, and with the support of NRW Tourismus e.V., five artists were invited to create a special kind of tourist artwalk in Gelsenkirchen Ückendorf.

So, to be honest, one would not associate such a demanding question with Gelsenkirchen. After all, the state capital Düsseldorf would be more suitable, or the media cities of Cologne or Hamburg, wouldn't they? Why longing for the distance? The Ruhr area has long since developed into a powerful player in the field of art and technology. This is largely due to a progressive creative scene that dares to do what it does, and does it well. That is the secret of the Ruhr district, which invites you to go on discovery tours.

This is how existing works of urban art were given a new lease of life in a joint installation, with the involvement of the #urbanana initiative. In occasion of the Places _ VR Festival, five international artists created urbanana AReal, with five Augmented Reality artworks, located around Bochumer Straße in Gelsenkirchen. All five artists have taken up existing street art works, for example graffiti, murals or picture panels in the quarter, and spectacularly expanded them. Even when the Places _ VR Festival is over, the works of art will remain!

The technical partner for this project was the startup "Artivive" from Vienna. The company is one of the world leader in AR-Art, and their app serves as the link between analog and digital world. The selection of artists was also international. With Jæn from France, Mayuko Kudo from Japan, the South African Tamlyn Young, the Ukrainian Maksim Finogeev and Joe Crystal from New York, USA, creative animations from all over the world came to Gelsenkirchen-Ückendorf.

With the smartphone Artivive App, real artworks can be brought to life virtually. Suddenly, artistic 3D animations, videos or pictures complement and superimpose reality.

Now it's up to you. Come to Gelsenkirchen and try it out. To view the AR artwork you simply have to download the app "Artivive" from the playstore or the appstore, and scan the corresponding artwork with the app. After a short loading time, the artwork will come to life.

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Internet / Website and social media

Website
#urbanana AReal on nrw-tourism.com
PlacesFestival Facebook Page
PlaceFestival Instagram Profile
PlaceFestival Twitter Profile

Matthias Krenzek

Inspiration, Discovery

Co-Founder oft he c/o-raum für kooperation, communication Matthias Krentzek is one of the three founders of c/o - raum für kooperation. He also works as a freelancer in the field of communication design & consulting. As co-initiator and project manager of various projects in the field of creative industries and business, he is involved in the development of the creative location Ückendorf, networking, supporting. Thus he was and is also a key figure for the PLACES_Virtual Reality Festival.

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Matthias Krenzek

Inspiration, Discovery

Matthias Krenzek

Inspiration, Discovery

Co-Founder oft he c/o-raum für kooperation, communication

For the Places _ VR Festival, the urbanana-AReal was created in the Bochumer Straße quarter with 5 augmented reality works of art that took up existing street art works (graffiti, murals, panels, etc.) in the quarter and created a new form of art. The AR Artwalk will be accessible to visitors for at least one year, who can bring the real works to life virtually using a smartphone app. Suddenly, artistic 3D animations, videos or images complement and superimpose reality.